Leverage HP Resources to Improve Your Marketing

Use HP Software and Solutions marketing to your fullest advantage by letting HP help you with your marketing efforts. You pick the amount of help you would like. Everything from having HP run multi-touch, multi-channel campaigns where you just approve the pieces going out and review the leads coming in, to remaining in full control by setting up your own campaigns that leverage the materials provided by HP.

HP Syndicated Campaigns are designed to provide four major benefits:

• Upsell and retain current customers
• Qualify and manage new leads
• Promote new product and service offerings
• Increase attendance at events

How Zift 123 Makes it Easy

The benefits of HP Campaigns are delivered through the Zift 123 platform. Zift 123 is a zero install, easy-to-use marketing platform that lets HP publish campaigns that can be selected and run by their partners. HP marketing takes on the complexities of creating compelling, targeted campaigns, and Zift 123 makes it easy to select and run the campaigns so that they look like you created them yourself.

Specific program features include:

• HP information dynamically added to your website.
• Ongoing delivery of offers to attend webinars and events, delivered to your prospects with your branding.
• Access to the Zift 123 marketing platform that lets you deliver your messaging, everything from sending emails to collecting prospect data and updating web content.
• Complete analytics on all campaign activities.

Getting Started

If you are ready to have HP marketing start delivering for you, begin the process by registering today.